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Business of Geology: Making the Business Case for Geology 1 & 2

Special Session

Wednesday, 30 September 2020, 8:00 a.m.–11:50 a.m.  |  Houston, Texas

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With the increased focus on cost reductions in the current commodity price environment, many companies are cutting costs by removing geological data gathering. While many geologists inherently understand the value of collecting and analyzing geological data, it is more challenging to articulate the economic benefits, especially to non-geological team members. This session will include examples of leveraging existing data from public sources, new analytical techniques applied to existing data, and collection of new data and how this new information has provided the opportunity to make better or faster business decisions. 


  • Introductions
  • Meaningful Geoscientific Data Collection, Curation and Integration in Petroleum Exploration and Development Endeavors: M. D. Greb, Senior Staff Geologist, Devon Energy
  • Building a Reservoir Model of the STACK Play Using Core Derived Facies: J. M. Herrin, Senior Staff Geologist, Devon Energy
  • How Good Geological Exploration Affects the Business Bottom Line, in Conventionals and Unconventional: T. F. Power, President, Powell Xploration
  • Horizontal Reservoir Value Increased by Enhanced Geological Knowledge: C. H. Smith, Sales Manager, Columbine Logging
  • Discussion and Q&A


J. Brenizer and J. W. Curry


Business of Geology: Making the Business Case for Geology 1 & 2
George R. Brown Convention Center
1001 Avenida De Las Americas
Houston, Texas 77010
United States
(713) 853-8000